Aldar will be known as the LEADING AND SOLE DEVELOPER FOR ABU DHABI and a key partner in helping the Abu Dhabi Government realize their 2030 Vision by building and managing inspirational places of significance. Aldar will improve the standard of living across Abu Dhabi by building and managing communities that are liveable, places that matter, work environments and infrastructure that support the future growth of Abu Dhabi as a world class destination in its own right. The Aldar brand will be synonymous with quality and recognised for developing liveable, well planned, fully integrated communities and developments that will enrich the landscape and lifestyle of Abu Dhabi and the UAE. Aldar will set a new benchmark in their sector looking at their competitors for lessons rather than aspiring to be like them, creating a unique position as a lifestyle leader and developer of desirable destinations. In 2005, Aldar was born out of need for a local developer to work with the UPC and Abu Dhabi Government to change and develop the landscape of Abu Dhabi as part of the Vision to build the Capital for its people and for generations to live and visit. Aldars' role was not only to create exciting, innovative and progressive projects, which would showcase Abu Dhabi’s landscape, it was also challenged to develop, plan and manage sustainable communities for future generations. Aldar has grown through the boom and survived the turbulence of the economic crisis, learning from its competitors, seizing opportunities when appropriate and moving at a sensible pace during a struggling economic climate. Today Aldar is responsible for developing innovative, exciting, sustainable environments that will enhance the Abu Dhabi landscape. Together with the Abu Dhabi Government, Aldar will raise the standard of living and improve the quality of life for all who live in Abu Dhabi. At the core of Aldars' purpose is the people they serve and the people that live in their developments. At every step Aldar considers the people who will benefit from their developments and how those developments will change the landscape of Abu Dhabi. Aldar is shaping and enhancing the urban fabric of the City.